Weekly Content Round-Up: Tips to Help Content Editors Create Better Content for SharePoint Pages

Welcome to my collection of articles on writing and the art of communication I read during the course of the week. This is apart from what I tweet @ottayan.

What does Facebook at Work tell us about the state of social in the enterprise?
Facebook at Work is the new kid on the enterprise social software block. But will the largest social media platform in the world with over 1.3-billion subscribers be able to replicate its success within businesses? Time will tell whether companies can trust Facebook with their proprietary data.

How social network addiction changes the brainIf you are a compulsive ‘liker’ on Facebook, or are forever trolling your ex-flames, it forms a pattern in your brain, almost similar to that of a drug addict, livescience.com claims.

But unlike drug users, Facebook addicts are sensitized to respond strongly to positive triggers associated with the site, said Ofir Turel, a psychologist at California State University, Fullerton.

Facebook's earnings: Internet do-gooderism and ad gobbledygookUnless you are exceedingly interested in the intricacies of advertising technology, there’s almost nothing interesting about how Facebook makes money. Listening to a discussion of its financial results is a forced march through the muddy fields of organic impressions, increasing velocity of advertising efficiency, right-hand rails, and the like.

5 Content Marketing Ideas for February 2015In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes.

What follows is a list of five content marketing ideas to try in February.

Facebook Vs. YouTube: Why It's Like Comparing Apples to OrangesYouTube and Facebook advocates alike have been up in arms over a recent study declaring that Facebook should now be considered the superior platform for acquiring video views.

The report analyzed 180,000 videos across 20,000 Facebook pages and asserted that content marketers were uploading videos directly to Facebook at the expense of YouTube. But do we know which marketers, and what videos? Presumably, millions of content creators will pounce on this new 'data' and begin uploading their videos to Facebook without much concern for metrics that matter like ad revenue, sales, comments, and other KPIs. But accepting this study (or any study) at face value without putting it into context is a mistake. In this article, we’ll look at why comparing Facebook to YouTube is unfair when they are very different models.

Tips to Help Content Editors Create Better Content for SharePoint Pages

Some tips for content authors and organizers who are creating content for SharePoint sites (or really, for pretty much any website).

Google vs. Facebook: Which Platform Should You Really Care About?Facebook and Google were directly competing to see which service was more effective at surfacing a story and driving action because of it.

Recently, Parse.ly investigated data from around 8 billion page views of approximately 200 news sites with the results that 38% of referrals were generated by Google and 26% by Facebook.

3 Content Marketing Practices You Should Be FollowingAs Senior Manager of Content and Social at LinkedIn, Jason Miller puts it, "It's not that we need more content; we need more relevant content."


How Marketers can make Use of InboxOne of the great things about the new email client introduced by Google is that it is more visual. In the Inbox by Google, the sender of an email is displayed by an icon rather than a plain text From: address as in Gmail. And, it works by authenticating with SPF and DKIM, having a verified Google+ business account and registering with Google for email markup.

As a marketer or business owner, this something you can do now to prepare for a widespread rollout of the Inbox, and by doing this, your company icon will also appear in the Grid View of Gmail Classic for those that have it enabled.

The content must be visual myth
As digital marketers, many of us realize the need for visual content. There are more visually appealing social channels then we can count – but of course, you have the usual suspects such as Facebook, Instagram, Vine, Snapchat, YouTube, Pinterest and more. Should you have visual content? Yes. Should it be your only content? Not necessarily.

SEOprofiler is a cool web-based SEO software tool that helps you to get high rankings on Google, Yahoo and Bing. You can also check the backlinks, Google rankings and Google AdWords of any website for free. Just enter a domain name in the following search box: