4 quotes that capture the basics of communication

Four quotes I revisit, when I find myself losing touch with the basics of communication. 

“Great communication depends on two simple skills—context, which attunes a leader to the same frequency as his or her audience, and delivery, which allows a leader to phrase messages in a language the audience can understand”.” – John Maxwell

“Don't use words too big for the subject. Don't say infinitely when you mean very; otherwise you'll have no word left when you want to talk about something really infinite”. ― C.S. Lewis

“Proper words in proper places make the true definition of a style”. – Jonathan Swift

“If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack”. –Winston Churchill

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