Weekly Round-Up: First Draft, Writing Software, a Guide to Digital Marketing and EBooks as a Content Strategy

Welcome to my collection of articles on writing and the art of communication I read during the course of the week. This is apart from what I tweet @ottayan.


The First Draft Is Just a Beginning
You have written your research paper, your personal essay, and your book review – whatever your college class requires. You have provided good information in the needed number of words. You feel good because your work is finished. But, is it really done? It is just the beginning says the VOA Learning English Education Report.


Writing Software Creates Reports for Wall Street

Writing software, called Quill that was first put to work writing news reports has now found another career option: drafting reports for financial giants and U.S. intelligence agencies.


Workplace Writing- the Art of Delaying a Reader’s Comprehension

Interesting is not a criterion we need to concern ourselves with in the kind of writing we do in the workplace — the letters and emails, the memos and the reports, the assessments and announcements and analyses. Shouldn’t we try to make our writing interesting? 

What College Professors Can Learn From Alan Alda

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But the point of this exchange is to teach professors how to avoid them. Here in a windowless office in the basement of a red brick classroom building near Harvard Square, the faculty member, Mandy Savitz-Romer, has teamed up with the consultant Mary Tamer to translate academic jargon into comprehensible English. 

A Guide to Digital Marketing in the Form of a Tube Map

Hallam Internet’s Digital Marketing Tube Map shows the complexities of Internet Marketing and graphically represents Stations as individual campaigns or platforms and Stops as the areas that need to be considered in order for your online campaigns to be a success.

 Digital Trends 2015: India Gears Up For Digital Metamorphosis

In India, an upward trend in digital and mobile spends has been observed. A joint IAMAI and IMRB study says that the digital advertising market is poised to reach Rs 3,575 crore by March 2015. Read more on why the India digital marketing landscape is unique here.

How to Use Ebooks to Improve Your Content Marketing Strategy
Fat content such as white papers, videos, ebooks, infographics … [and] content that can be broken up and used as the fuel for multi-channel campaigns will become the focus of marketers everywhere.

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