#PRFail of 2014, Botched Autocorrect and others

Welcome to my collection of informative and influential articles I read during the course of the week. This is apart from what I tweet @ottayan.

The Biggest PR Disasters of 2014

Brand new head-slapping, groan-inducing communication misfires of 2014 beginning with the #CosbyMeme to mangled hashtags that led to #PRFail. Get the full article here.

Botched autocorrects

Autocorrect originated with word processing programs of the 1980s, in which the language used was checked against a dictionary to make sure the spelling was correct. (According to a 2012 study in Britain, two-thirds of adults would not be able to spell “necessary” and one-third “definitely” without the help of the feature.) Back then the point was simple: to make typing faster and more accurate. To help you, you know, not look like an idiot. Read on.

The 10 Best Infographics To Inspire Your Content Marketing

Science says yes: we process visual imagery 60,000 times faster than text, and this is part of the reason that infographics are so appealing in the age of the short attention span. The article can be read here.

The importance of storytelling in PR

The ultimate goal of many press releases is to win audience attention and influence specific behaviors. Continuously creating content such as press releases that incorporates storytelling helps customers develop long-term loyalty and appreciation of a brand. When a story connects to a reader emotionally, it can inspire journalists to write about it or consumers to share it with their networks. Get the insight here.

Brilliant screenplays of 2014

A brilliant screenplay does not always translate into a brilliant movie, as it’s only one part of the cog, but admittedly an important part of the cog. Therefore, outstanding screenplays are valuable learning tools for an aspiring screenwriter. Read more at the TheScriptLab .

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Maybe Digital Marketing Isn’t For You

They want to tie paid, owned, earned, and shared efforts together to tell a better story, they want to blog, vlog and create viral videos, they want social PR, user-generated content, and a strong brand following. The problem is that most companies want it overnight and they aren’t prepared to spend the time, money or resources it takes to do it right. The Millennial CEO believes, there is no magic button to push and I agree.