Weekly Content Roundup: How do supermarkets use on-site content marketing and other stories

Welcome to my collection of articles on writing and the art of communication I read during the course of the week. This is apart from what I tweet @ottayan.

How do supermarkets use on-site content marketing?

Retailers are discovering innovative ways to generate online traffic and in turn add new customers. This is particularly true in the fierce online food and recipe ideas universe.

For instance, supermarkets are past masters in keeping ahead of the competition, with the help of a content strategy.

As online shopping becomes increasingly popular, it is important for retailers to learn from giants such as Waitrose and Tesco to find ways of generating traffic and attracting new customers.

Catch what they’re doing right, here.

The Long Road to Self-Publishing

Why is it difficult for a self-publishing author to achieve commercial success? The answer is simple; very few of them have the ability to create a demand for their book.

It is difficult to have great commercial success with self-publishing because it is all up to you to create demand for your book, which is never as easy as people think. In the end, if you are making your book for your own reasons then self-publishing can be a rewarding (if not long) journey. If you want to be the next Wealthy Barber however, get yourself an agent and go the traditional route.

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How to Promote Your Content on Twitter
Organic reach is dwindling. So, how do marketers with limited budgets improve their reach?

To this end, Daniel, Content Writer at Search Engine People, has compiled a list of 7 awesome tips that will help you develop a hybrid paid/organic promotion strategy. Read on to learn more about how to promote your content on Twitter so that your content production efforts are not wasted.

Read more

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