Weekly Content Round-Up: Behind every good headline is a stronger timeline & other stories
Welcome to my collection of articles on writing and the art of communication I read during the course of the week. This is apart from what I tweet @ottayan.
Behind every good headline is a stronger timeline
As the nature of journalism changes and even the art of headline-writing is being transformed by search requirements and ‘clickbait’ descriptions, a new app is putting context into headlines and history into stories.
The dawn of marketing’s new golden age
Even as marketing reaches new heights with technology-enabled measurement, the importance of the story hasn’t diminished. But ways to tell it are morphing continually as the stuff of storytelling encompasses richer digital interactions, and mobile devices become more powerful communications tools. In this world, creativity is in greater demand than ever.
Google’s “Dear Sophie” advertisement is an example of the modern art form. It tells the story of a father writing to his daughter as she grows up, with the narrative demonstrating how Google search, Gmail, and YouTube can be new channels of human connectivity.
Get high Search rankings on Google, Yahoo and Bing: To learn how click here.
AND there’s the rub: Capital is an outlier. Holding the odd bestseller aside, the digital disruption of the print world that is transforming commercial publishing also affects publishers of scholarly books and journals—and is changing structures for teaching, research, and hiring and promoting professors. Time-honored traditions appear vulnerable to overhaul or even extinction.
Ex-Presidents and the ‘Tweet of the Year’: In Conversation with P.J. Crowley, former State Department spokesman (Part 2 of 2)
So, it is about taking your big idea and then figuring out: What does that mean for the average person? How does that change the reality of one person, then a street block, then a community, then a city, then a state, then a country, then a world? It all gets down to finding the right lens through which to tell the story about the big idea. It’s converting an idea into a narrative to create the political support that you need to move from an idea to adoption to impact. The best politicians are the ones that find that story and then can tell it effectively. Organizations are the same way.
3 Social Media Thoughts to help you break away from the Herd
With so much content being created and shared online, you need to make sure you are creating quality content that engages with your customers. It doesn’t need to be pushy or “salesy”- but it should be content that creates interest and engagement. As marketer, Mark Schaefer puts it- it should be content that ignites.
Even as marketing reaches new heights with technology-enabled measurement, the importance of the story hasn’t diminished. But ways to tell it are morphing continually as the stuff of storytelling encompasses richer digital interactions, and mobile devices become more powerful communications tools. In this world, creativity is in greater demand than ever.
Google’s “Dear Sophie” advertisement is an example of the modern art form. It tells the story of a father writing to his daughter as she grows up, with the narrative demonstrating how Google search, Gmail, and YouTube can be new channels of human connectivity.
Get high Search rankings on Google, Yahoo and Bing: To learn how click here.
The troubled present and promising future of scholarly communication
AND there’s the rub: Capital is an outlier. Holding the odd bestseller aside, the digital disruption of the print world that is transforming commercial publishing also affects publishers of scholarly books and journals—and is changing structures for teaching, research, and hiring and promoting professors. Time-honored traditions appear vulnerable to overhaul or even extinction.
Ex-Presidents and the ‘Tweet of the Year’: In Conversation with P.J. Crowley, former State Department spokesman (Part 2 of 2)
So, it is about taking your big idea and then figuring out: What does that mean for the average person? How does that change the reality of one person, then a street block, then a community, then a city, then a state, then a country, then a world? It all gets down to finding the right lens through which to tell the story about the big idea. It’s converting an idea into a narrative to create the political support that you need to move from an idea to adoption to impact. The best politicians are the ones that find that story and then can tell it effectively. Organizations are the same way.
3 Social Media Thoughts to help you break away from the Herd
With so much content being created and shared online, you need to make sure you are creating quality content that engages with your customers. It doesn’t need to be pushy or “salesy”- but it should be content that creates interest and engagement. As marketer, Mark Schaefer puts it- it should be content that ignites.
posted by Viswanathan @ 3:30 AM
<< Home